Canadian creative director, activist, and fashion designer Aurora James attends the 2022 CFDA Fashion Awards in Partnership with Amazon Fashion held at Cipriani South Street at Casa Cipriani in New York, 11/07/2022.

Aurora James is a Canadian creative director, activist, and fashion designer. In 2013, she founded the fashion label Brother Vellies, with the goal of promoting traditional African design practices and techniques. In 2020, James founded the 15 Percent Pledge as a non-profit organization to support Black-owned businesses.

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