Kendall Jenner is killin’ it as the face of the FWRD 2023 summer campaign, which just dropped on Monday! This babe’s posing in swimwear from her own collection for FWRD, and the pics were taken by Yulia Gorbachenko with style by Malina Joseph Gilchrist. The photo shoot went down in a California scenario, and the result is straight-up fire.

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According to FWRD, the campaign is all about “confirming the confident, energetic aesthetic image of the FWRD client and bringing to her the best new fashion of this season.” And let us tell you, Kendall is definitely bringing it in these pics.

The campaign dropped at the same time as the opening of FWRD’s first pop-up store at Melrose in Los Angeles, which is featuring women’s and men’s clothing from established and new designers, as well as cosmetics, accessories, art, and household goods. And get this – there’s even a large hall with ready-to-wear clothes, and the themes will change throughout the summer. FWRD’s takin’ over!